Facebook can be an incredible tool for spreading information.
Take for example Ikea’s famous Facebook marketing campaign.
To promote the opening of a new store location, Ikea used it’s relatively small budget to hire a marketing company. The hired Marketing firm launched a Facebook marketing campaign by creating a personal profile for the store manager. They then started uploading pictures of Ikea showrooms to the store managers photo album.
By using the free, and very popular Facebook tool “photo tagging” they began to generate massive publicity.
They began to spread the word that whoever tagged themselves as a piece of furniture in one of the showroom pictures first, would win that piece of furniture. Of course, everyone went tagging crazy, and started requesting more photos to tag.
The genius part of this plan came from understanding how Facebook spreads information. You see, Facebook tells your friends when they are tagged in a few photo, and adds that photo to your photo album. When someone would tag themselves as a piece of furniture, Facebook would essentially tell all their friends about the photo tag, and word about the free taggin promotion would be effortlessly spread.
In the end, the promotion reached thousands of poeple.
Knowing how to spread information and get people involved in Social Networking is very important. All social networking sites already have these tools built in, it’s just a matter of knowing about them and getting creative. If Ikea had known how to use photo tagging and captions ( If you don’t know how to you facebook photo captions and facebook photo tagging, learn how here) it could have spent virtually no money advertising minus all the furniture they gave away. I’m willing to bet that the buzz and awareness they raised around the new store was more than worth it.